Starting an Amazon business in India is straightforward—but only if you follow the right process. Most beginners get stuck in documentation, GST confusion, or verification issues.
This guide breaks everything down step by step so you can register without mistakes.
Step 1: Keep All Required Documents Ready
This is where most people mess up. Prepare everything in advance.
Mandatory Documents:
- PAN Card (Personal or Business)
- Aadhaar Card (for identity verification)
- Active Mobile Number
- Email ID
- Bank Account (for receiving payments)
Business Documents (if applicable):
- GST Registration (mandatory for most categories)
- Business Name (Proprietorship / Company)
- Address Proof (Electricity bill / Bank statement)
Important: Name on PAN, bank account, and Amazon account should match exactly.
Step 3: Register on Amazon Seller Central
Go to Amazon Seller Central India and click on “Start Selling”.
Fill in the details:
- Your Name
- Email ID
- Password
Verify your email using OTP.
Step 4: Enter Business Information
Now you need to set up your seller profile.
- Business Location (India)
- Business Type:
- Individual
- Proprietor
- Private Limited Company
- Partnership
- Business Name (as per PAN/GST)
Tip: If you’re just starting, choose “Individual” or “Proprietor”.
Step 5: Tax Details (GST or Non-GST)
This is critical.
- If you have GST → Enter GSTIN
- If you don’t have GST → You can sell in limited categories (like books)
Reality: If you want to scale, get GST. No shortcuts.
Step 6: Add Bank Account Details
This is where Amazon will send your money.
- Account Holder Name
- Account Number
- IFSC Code
Important: Bank account must match your PAN name.
Step 7: Store Name Setup
Choose your public store name.
- This is what customers see
- You can change it later
Tip: Keep it simple and brandable.
Step 8: Identity Verification (Video KYC)
Amazon will verify your identity.
- Upload PAN
- Upload address proof
- Complete video verification
Common issue: Blurry documents → rejection. Upload clear images only.
Step 9: Listing Your First Product
Once approved:
- Add product listing
- Upload images
- Set price
- Choose fulfillment method:
- FBA (Amazon handles delivery)
- FBM (You handle shipping)
Step 10: Start Selling
Once your product is live, you can start receiving orders.
But don’t expect instant sales—you need:
- Good pricing
- Optimized listing
- Amazon ads
GST Explained (Simple)
- Mandatory for most products
- Required for FBA
- Needed for scaling business
If you’re serious about Amazon, get GST from day one.
Common Mistakes to Avoid
- Name mismatch in documents
- Wrong GST details
- Low-quality document uploads
- Choosing wrong category
- Ignoring verification emails
How Long Does Approval Take?
- Basic approval: 1–3 days
- With verification issues: up to 7–10 days
Final Advice
Registration is easy. Building a successful Amazon business is not.
Focus on:
- Right product
- Proper pricing
- Strong listings
- Consistent effort
Bottom Line
Anyone can register. Very few actually succeed.
If you follow the process correctly and avoid mistakes, you’ll be ahead of most beginners.